Milja Zarubica

slogan: "You need so little for a perfect summer" image edit: Budweiser bottles added. Modifications of color, light and texture to achieve a vintage feel, including the polaroid-like border that enchances the vintage feel as well as for practical brand logo placement. This slogan was shaped in a way so it could be easily answerable and aimed to be in close connection to the text below the image ["This is our suggestion, what's yours?], to show the full use of the image within the proper Instagram brand marketing that relies heavily on interaction with the audience - hence I created the full mockup of how the post would look like on the Instagram, which I felt was necessary. Also, it was about picturing simple, enjoyable scenario where Budweiser would be presented as an essential element of the summer and pictures that symbolise great memories.

slogan: "It doesn't matter where but with whom" image edit: Budweiser product added and accentuated. Image colors and contrast edited, vignette effect added [to add more focus to the centre of the scene and the product], bottom frame added for more practical brand logo placement. The slogan was aimed at being a little bit ambiguous when used in Serbian: looking at Budweiser as a brand NAME, the potential answer to the slogan could be both "with friends" or "with Budweiser". I used an image that shows a relatively unusual environment for a party [more like a study room, an office or a library], with people who you wouldn't necessarily picture as party bunch - however, the scenario changes with the presence of Budweiser.